http://www.burruscarr.com META data goes here en Burrus Carr LLC Burrus Carr LLC 1/1/2010 9:29:10 AM Mon 06th Feb,2012 10:32 pm burruscarr.com http://cyber.law.harvard.edu/rss/rss.html 180 http://www.burruscarr.com/images/bcLogo.jpg 200 80 http://burruscarr.com/pages/olderArticle.php?id=40 A few weeks ago, Gap (www.gap.com) unleasehed a number of platform-specific discounts that combined Facebook, Twitter and FourSquare in to one effort they called "The Black Magic Event" (more info) . The premise was simple. Tech-saavy shoppers that "connected" with Gap through any of the three social portals would receive a 25% discount off their pre-tax total when they shopped in store and presented a discount code. Facebook and Twitter users had to print and present an actual coupon but FourSquare users should have seen a quarter of their bill disappear simply by "checking in" at their loca... Nathan Carr September 3, 2010 Nathan Carr http://burruscarr.com/pages/olderArticle.php?id=39 Burrus Carr is happy to announce we have hired Jenny Guhrke as a Web/Graphic Design Contractor. Jenny will be responsible for designing web layouts, logos, and writing copy for internal and external projects. She is currently studying Graphic Design and Communications at Wichita State. Congratulations and best of luck from the entire Burrus Carr team!... Ben Burrus August 16, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=38 So you have a website that you are happy with visually? That's a great start, but in today's crazy technology climate it might not be enough. This might be a cheesy analogy, but please bear with me. A website is like a billboard on the interstate that is the World Wide Web. Simply having a billboard worked just fine when there were only a couple on the highway. But as technology evolves, so must the medium at which you reach your customers. A static website is much like that of a static billboard on a side street. Really, the only people that are going to be seeing it are those that either k... Nathan Carr August 10, 2010 Nathan Carr http://burruscarr.com/pages/olderArticle.php?id=37 "Twitter is just a toy for trendy kids. It is a waste of time and does not belong in the work place." This is probably something you have heard before. Twitter is a very complex tool that can be used to accomplish a multitude of goals. But like anything else, there are approprate ways to use it. As our culture continues change, people want up to the date, timely information. Twitter is a great resource to provide people with that information. In this article, I will go over some great ways to use Twitter to drive traffic to your website. I stumbled upon an article that gives 50 Ideas on... Ben Burrus July 13, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=35 It is a Thursday night and you find yourself in the middle of a tough decision. A few of your close friends have invited you to go out and have a few drinks with them. Seems innocent enough considering you are a healthy 21 year old male, right? Well let's put one more spin on things. You own a small business and the hours of operation are 8am to 5pm. To go out or stay in? This is just one of the obstacles of being a young business owner. The situation mentioned above is a cut and dry decision. You do sacrifice some of the joys of being "young" when you decide to venture out on your own. Ho... Ben Burrus July 12, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=34 In today's web development world, there are a lot of free graphics out there. When developing a website, I often look for free graphics to utilize. (It saves time and I am not a graphics person). Today, I came across the article 99 Icon Sets To Use In Commercial Design Projects. I think this is a great resource for anyone looking for free icon sets to be used in web development. Enjoy! To learn more, please contact me at 316.201.3175 or visit www.burruscarr.com.... Ben Burrus July 6, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=33 Burrus Carr is now a proud sponsor of the Orpheum Theater's Red Chair Affair, a benefit for the restoration of the Orphrem Theater. According to The Wichita Orpheum's website, the Red Chair Affair is "a benefit for the Orpheum Theater where chairs of all shapes and sizes will be on display and available for bid. Featuring hand-crafted chairs designed by local artists, the Red Chair Affair is an evening of food, drink, fashion, art, music and festivity. The event culminates in a live auction, door prizes and much more - making this an affair to remember!" Burrus Carr looks forward to seeing... Ben Burrus July 1, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=32 There are plenty of people and companies in the Wichita area that understand how to use social media to create business. One of those people is Tom White Jr. of Suzuki of Wichita. I had the privilege of hearing Tom speak today at Mead's Corner this morning for Social Media Day. Tom is the general manager for Suzuki of Wichita, which has grown to be the #1 Suzuki dealership in Kansas. But it wasn't always that way. When the dealership was purchased, they were selling a mere 3 new Suzuki's per month. In just 3 years, Tom helped grow Suzuki of Wichita to what it is today. How did he accomplis... Ben Burrus June 30, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=31 The never ending feud between iPhone and BlackBerry will continue. While some followers of the Mac "cult" will tell you that the iPhone is far superior to the BalckBerry, I happen to disagree. Apple has a nack for making everything more difficult for developers and IT professionals that's probably why many in this profession despise anything with sports the Apple logo. This happens to be true with the iPhone as well. While some might find the iPhone much more user friendly, I happen to find the touchscreen keyboard hard to use. I much prefer a physical keyboard for a few reasons: it is ea... Ben Burrus June 29, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=30 After attending our presentation on SEO this past Friday, Pen Publishing Wrote a very nice follow up article entitled "It's Not Sexy, it is SEO - My Thoughts on Improving Your Website's SEO Ranking". I was impressed to see they went into some detail we did not cover in our seminar such as "using H1 to H5 tags to outline your content," (witch is a very good practice). But the thing that impressed me the most is they mentioned something that until now, I was not familiar with. "Use breadcrumbs as part of your navigation which counts both as text links and at the same time shows humans whe... Ben Burrus June 28, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=29 Users don't want to see a static website. To keep a user interested, there needs to be some kind of eye catching animation on the homepage. Traditionally, this has been done using Adobe Flash. However as mobile devices become more popular, this poses a few problems. In her article "JavaScript vs. Flash for Animation" Lisha Sterling goes over some of the disadvantages of using Flash. Some include: Flash will not run on devices such as the iPad, iPhone, and BlackBerry. So if your site is developed using Flash, users cannot view it with their mobile devices. When being indexed, text ins... Ben Burrus June 28, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=28 To many people, the technologies we provide can be intimidating. At Burrus Carr, we strive to make people feel confortable with new innovations. One of these innovations is Search Engine Optimization (SEO). On Friday June 25th, Burrus Carr was lucky enough to get the chance to spread the word about the basics of SEO. Wichita Area Technical College was nice enough to invite us to speak at ScottRice Office Interiors. During our seminar, we covered: What is SEO What to do when building a website What to do on a weekly basis SEO audit of Scott Rice website Thanks to WATC for the pictur... Ben Burrus June 28, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=27 This Friday June 25th, Ben Burrus and Nathan Carr will keynote Wichita Area Technical College's social media lunch and learn series. The pair will be giving a presentation on how to optimize your website to get the most out of the investment. The seminar will take place: June 25th, 2010 12:30 p.m. to 1:30 p.m. Scott Rice Office Interiors Promotional Products 224 East Douglas Avenue Wichita, KS 67202 The cost is $10 and lunch will be provided Please Click Here to register. To learn more about search engine optimization contact us at 316-201-3175, e-mail us, or visi... Ben Burrus June 22, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=26 At Burrus Carr we get social media and the passing on of knowledge. If you click through our blog, it is filled with our thinking and the ideas of others who get social media. In this one instance, we neglected to thank Joe Stump for his great ideas. We have reached out to him through Facebook, and Twitter to apologize and we give him all the credit in the world what we shared below. Recently, I discovered a very interesting article on how NoSQL (not only SQL) offers a different kind of database solution. The article NoSQL vs. RDBMS: Let the flames begin! by Joe Stump discusses how some of... Ben Burrus June 16, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=25 "It's not what your website looks like, it's what it says." If the above statement didn't make you squirm, question my judgment or plainly disappoint you, then this article is most definitely for you. Let's face it. Your website is just as important as your portfolio of work, experience and credibility. Information technology has quickly evolved to being the new 'face value' for your business and you want to make sure you're doing it right. Some things to keep in mind: Organization is VERY important when it comes to the information you place on your website. Choose colors wisely Y... Jordan Walker June 14, 2010 Jordan Walker http://burruscarr.com/pages/olderArticle.php?id=24 Burrus Carr LLC is coming up on 6 months in the Wichita Business World. There is some great "Buzz" going on with the Burrus Carr name. Our team has doubled since our doors opened on February 1st and we plan to keep growing. Our steady growth has helped us go through extensive re-branding campaign. We have our same core values, just a "sweeter" feel. With all of commotion going on in the 11th floor of the Broadway Plaza, Burrus Carr is wanting to bring their new brand to you. If you comment on this blog post with your name, company address, and time that is best for you, Burrus Carr will han... Nathan Carr June 11, 2010 Nathan Carr http://burruscarr.com/pages/olderArticle.php?id=22 Hello Wichita The 11th floor of the Broadway Plaza is abuzz this week. Burrus Carr LLC is excited to announce something pretty "sweet," that combines our core values of being personal with both our clients and the community at large. Below are the top ten reasons Burrus Carr LLC is already having a "sweet" summer: 10) NetFlix for 90s Cartoons... 9) Riverfest Open House 8) Great Partnerships and Better Relationships 7) Not One, but Two Interns 6) Six Months in the Wichita Community 5) Ink in all 3 Major Wichita Publications 4) Business Cards and Brochures to Match 3) Revamped Websit... Nathan Carr June 10, 2010 Nathan Carr http://burruscarr.com/pages/olderArticle.php?id=16 Click The Link Below to read the article from Entrepreneur Magazine. http://blog.entrepreneur.com/2010/04/small-business-owners-cite-the-benefits-of-social-media-marketing.php To learn more about how to use twitter to grow your business please contact us at 316-201-3175, e-mail us, or visit burruscarr.com... Ben Burrus June 1, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=15 This is an exciting time for Burrus Carr. The summer months are upon us and our 6 month anniversary is approaching. We are seeing growth thanks to a lot of new business. We would like to welcome Jordan Walker, Carissa Nelson, and Zach Wickencamp on board. Jordan and Carissa are creative associates that will bring a modern, edgy feel to Burrus Carr's web development and design work. Zach is a summer intern that will be making sales calls. We would like to welcome these new members of the Burrus Carr team. We wish them the best of luck!... Ben Burrus June 1, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=12 I'm sure we have all been in a similar position. You are cruising the Internet and you come across a jumbled and rather bland looking website. What do we all do? Close it and move on to another. So, this brings me to the importance of a professional, catchy, and user-friendly website. Whether it be for a company or an individual, this online portrait of your brand is as important as anything you release. In explaining how essential this is, I'd like to touch on navigation, product highlighting, accessibility, web writing and uniqueness. In first clicking on a website, navigation is ... Taylor Dietterich May 24, 2010 Taylor Dietterich http://burruscarr.com/pages/olderArticle.php?id=11 We are in a recession, there is not arguing that point. For us small business owners, it is a time that pushes to the edge. We must carefully monitor our cash flows and save for the future. For those of us who can weather the storm, there will be lucrative rewards that come with the expected recovery of the nation's economy. The Myth of Big Business A trough in the economy of any size or time period can be detrimental to small business. It is very easy for owners of small businesses to get discouraged during economic down times. Sometimes we feel as if we cannot compete with bigger busi... Ben Burrus May 21, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=10 In today's fast paced world, people have little patience. When searching for new products or services on the web, if you're not on the first page of Google, you might as well forget it. People do not take the time to click to the second page, they simply enter a new search. But How Does Google Search Pages On The Web? Google finds websites through a process called indexing. In this process, search engines send robots to view, process, and categorize the pages on your website. The problem is, robots sometimes have trouble finding pages that are five or more levels down from the home page... Ben Burrus May 20, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=9 A new era has begun at Burrus Carr. The era of the intern. Taylor J. Dietterich, a Wichita State University student, completed his first day. Taylor comes to Burrus Carr with more than six years of extended education focused in English and journalistic writing, as well as graphic design. Taylor was awarded Most Creative IMC (Integrated Marketing Communication) Student Scholarship by the Elliott School of Communication faculty.... Nathan Carr May 19, 2010 Nathan Carr http://burruscarr.com/pages/olderArticle.php?id=8 People learn in many different ways however there are a lot of people that learn more hands on. I think that the technology field includes many of these individuals. The ways in which students learn in universities these days is very inefficient and does not cater towards technological advances. The Traditional Approach The way school is run nowadays is not the best way for students to be ready to tackle the real world. The teachers, who have been out of the industry for 20 plus years, are convinced the way they do things is the only correct way. Having been in the IT/computer programm... Ben Burrus May 18, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=6 Hello, this is Ben Burrus with Burrus Carr. Today, I will walk you through the process of connecting to mySQL using PHP. lt?PHP $dbhost = 'localhost' $dbuser = 'userName' $dbpass = 'password' $dbname = 'dataBaseName' $connection = mysql_connect($dbhost, $dbuser, $dbpass) or die ('I Could Not Connect to mySQL') mysql_select_db($dbname) ?gt Now you are ready to start performing queries on the mySQL database via PHP. To learn more about PHP, mySQL, or custom web applications please contact us at 316-201-3175, e-mail us, or visit burruscarr.com... Ben Burrus May 17, 2010 Ben Burrus http://burruscarr.com/pages/olderArticle.php?id=5 Executive Summary Twitter is an interactive social media tool that allows companies to monitor, and connect with their consumers. Through Twitter, companies can offer a number of services including brand support as well as customer service. A recent study done at Wichita State University in a Communication Research and Inquiry class, 57 companies were observed and 524 data points were recorded. These data points helped us to understand how companies are using Twitter. Based on the results of the study, JetBlue had the most followers with 7065, and Whole Foods had the second ... Nathan Carr May 14, 2010 Nathan Carr